A good title should pique the reader's curiosity
The first impression is often the most lasting, and in the business world, it can make or break a deal. Whether it's a job interview, a networking event, or a sales pitch, the way you present yourself can have a significant impact on the outcome. One of the most crucial elements of making a great first impression is your title. So, how do you make a great first impression with your title? Here are some tips to help you craft the perfect one:
- Be specific and descriptive: Instead of using a generic title like "Marketing Manager," use a more specific one like "Digital Marketing Manager" or "Social Media Marketing Manager." This tells people exactly what you do and what your expertise is. Being specific and descriptive in your title also helps to establish credibility, as it shows that you have a specific area of expertise and a deep understanding of your field.
- Use keywords: Use relevant keywords in your title that will help you rank higher in search engines. This will make it easier for people to find you and understand what you do. For example, if you're a "Social Media Marketing Manager," use keywords such as "social media," "marketing," and "manager" in your title. This will make it more likely that your profile will show up in search results for those terms.
- Keep it short and simple: Avoid using long, complex titles that are difficult to understand. Stick to a few words that are easy to read and remember. Long, complex titles can be confusing and may not accurately convey your expertise. Keep it simple and straight to the point, so that people can easily understand what you do.
- Use action words: Use words that convey action and energy, such as "Lead," "Manage," or "Create." This will make your title more dynamic and engaging. Action words show that you are a leader and that you take initiative, which can be very attractive to potential employers or clients.
- Be authentic: Don't use a title that doesn't reflect what you actually do. Be honest and true to yourself, and people will respect and trust you more. Using a title that does not align with your skills or experience can give a wrong impression and can also create confusion. Be honest and authentic in your title, it will help build trust and credibility with your network.
A good title should be clear, descriptive and specific
Your title is a reflection of your professional identity and expertise. It tells others what you do, what you're good at, and what you can offer. A well-crafted title can convey credibility, authority, and value. A weak title, on the other hand, can make you appear unimportant, irrelevant, or inexperienced. Instead of using a generic title like "Marketing Manager," use a more specific one like "Digital Marketing Manager" or "Social Media Marketing Manager." This tells people exactly what you do and what your expertise is. Being specific and descriptive in your title also helps to establish credibility, as it shows that you have a specific area of expertise and a deep understanding of your field.

The sense of urgency is one of the main mental triggers
Creating a sense of urgency in your title can make it more compelling and encourage people to take action. This can be done by using words and phrases that indicate a time constraint or a limited opportunity. For example, "Limited Time Offer: Digital Marketing Consultant" or "Urgent: Social Media Manager Needed for Rapid Growth Project." By adding a sense of urgency, you are highlighting the importance of the opportunity and the immediacy of the need. This can help to attract attention and motivate people to take action. It's important to note that this should be used in a responsible way, overusing it can make it less effective or even turn people off.
Incorporating a sense of urgency can be a great way to make your title stand out and grab attention. It's a powerful tool when used correctly, but it's also important to use it responsibly and be mindful of creating false urgency or overusing it.
Ways to show usefulness are wide
A title showcasing the value or benefit you can provide to others can be more attractive and practical. This can be done by using words and phrases that indicate the results or outcomes you can help achieve. For example, "Lead Generation Specialist - Helping Businesses Increase Sales" or "SEO Guru - Optimizing Websites for Top Search Engine Rankings."
Highlighting the usefulness of your skills and expertise, you are showing potential employers or clients how you can help them achieve their goals. This can attract attention and demonstrate the value that you can bring to the table.
Including a sense of usefulness can be a great way to make your title stand out and attract attention. It's a powerful tool when used correctly, but it's also essential to be honest, and realistic about the outcomes you can provide.
“Every product has a unique personality and it is your job to find it.” –Joe Sugarman